COLLABRATING WITH BRANDS
BUILD BRANDS PEOPLE REMEMBERS.
Hey i am Khadija Rafi. I work on brand strategy, storytelling, and search — helping small businesses and creative studios show up like they mean it.
Kochi, Kerala
Brand Strategist & Digital Marketer
WHO I AM.
I'm Khadija — most people know me as Khay. I'm a brand strategist and digital marketer based in Kochi, building itskhay as a practice around one idea: brands grow when their story is told with intention, not just posted on a schedule.
I'm early in my career and I say that plainly — what I bring instead is momentum. I've spent the last stretch deep in real client work: rebuilding brand positioning, writing content that sounds like a person and not a template, and getting the SEO fundamentals right so the work actually gets found.
WHAT I DO.
Brand Strategy
Positioning, tone of voice, and the story your brand tells before a single ad runs.
Storytelling & Content
Copy and captions built around a clear narrative, not just a content calendar.
SEO & Local Search
On-page SEO, keyword structure, and local visibility for search terms that matter.
Social Media Marketing
On-page SEO, keyword structure, and local visibility for search terms that matter.
Paid Advertising
Campaign setup and targeting for brands ready to put budget behind the message.
CERTIFICATIONS
EDUCATION
BUILD BRANDS PEOPLE REMEMBERS.
FREQUENTLY ASKED QUESTIONS
I help brands figure out what they stand for, then build the marketing systems to say it consistently — brand strategy, storytelling, SEO, social media, and paid advertising, all working from one clear voice instead of five disconnected tactics.
Small businesses and independent brands — often ones that have a strong product or story but haven’t yet translated that into consistent positioning or a working marketing system. I’m based in Kochi, Kerala, and work with clients locally and remotely.
Because you get direct attention, not a junior account manager buried under an agency. Every project I take on gets my full focus, and I’m building my practice on real, measurable results — not billing hours. What I lack in years, I make up for in how closely I work with each client.
Five steps: I start by auditing where the brand stands today, define the core positioning, build out the actual content and campaigns, launch and track results, then come back on a set cadence to refine based on what the data says.
Both — some clients bring me in just for SEO or just for social content, others want the full stack: strategy, storytelling, SEO, social, and paid ads working together. I scope each project around what’s actually needed.
It depends on scope — a focused SEO or content project might run 3–4 weeks, while a full brand strategy and rollout typically runs 6–8 weeks. I’ll always give you a clear timeline before we start.
Yes — while I’m based in Kochi and understand the local market well, I work with clients across India and internationally (including ongoing work with a studio based in Muscat, Oman).
Reach out through the contact section with a bit about your brand and what you’re looking for. I’ll follow up to understand your goals before proposing a scope — no pressure, just a conversation first.
